Louisville's "Pretty Good Agent "
Thanks for coming to visit my web home. I look forward to meeting you in person and helping you to sell or find a real home. This web site should help you get to know me and get a feel for who I am.
So… recently I got busted by the trademark police. After four years of using the trademarked word “Realtor” where the word “Agent” appears above and on the billboard below, someone figured out that it was a trademark violation. Who knew? But they were right and I quickly updated my materials. No harm no foul.
Often folks ask me to explain the concept of "Pretty Good Agent." It's tough. Working on a billboard one day it just came to me and it felt right -- and fun. Check out the testimonial page. Several of my clients have helped define "Pretty Good Agent (formerly Realtor)" for me.
It has been tons of fun as feedback has come from the east and west coasts and Gannett has featured the concept in its training program (either as what to do, or maybe, as what NOT to do...).